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Effective Ad Writing 

We came up with a neat little cheat sheet to help you identify your target market to match your product or opportunity.  Once you've indentified who your target market is then writing an effective ad becomes easy. 

eMarketing Triangle Formula and Cheat Sheet 

We made a simple easy to follow formula and form for writing ads. 

The Marketing Triangle

First let's review the Marketing Triangle. All elements of the triangle must be in place or you marketing efforts won't work. Try it, remove one of the elements and imagine if you would what the outcome would be.

Marketing Triangle Key Elements

  • Customer/Recruitment

  • Product/Opportunity

  • Promotion

Marketing Triangle 

Customer and Recruitment-Target Market 

Who are your perspective customers and distributor's? One needs to identify who want's their product and who want's to work for you or your company. No problem! Just go to the next part of the Marketing Triangle and start "brainstorming" the possibilities. 

Product and Opportunity - Reasons for Buying or Participating

Who and why does someone need what you have to offer? If you sit down and start jotting ideas on a piece of paper you'll be surprised at what you come up with and you'll know if what your doing now is working or not and why. Get your product in the right market! If you have an opportunity to promote are you offering it in the right format or area of consideration. 

Promotion-Advertising Tools or Methods 

Once you have determined who your market is and why they are your market. Then it will make the last part of the Marketing Triangle easier to implement. And this is the funnest part to implement because if you did your homework right then promotion becomes easy and you should see results. 

After you have determined your target market and reasons to participate the next step is to come up with an d and with a promotion technique. Using the well known AIDA formula.


In writing an effective ad we put together a formula:.....AIDA 

Attention
               Interest
                           Desire
                                        Action


Attention

The most important part of a classified ad is the headline. You need to get their attention! You'll notice here I try to get the attention and at the same time include "keywords" for search engines. 

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Interest

Once you've have their attention then you need to spark an interest. 

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Desire

Now that you've sparked an interest then create a desire to proceed to the next step. 

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Action

A call for action!

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Follow-up

Make sure to give them information to make contact or proceed to another step.   Some people in the industry say the average times one needs to follow-up is "three" before they see results.


AD Example:

It's time to write your own AD!!

Marketing Cheat Sheet 


Effective Ad Writing


  Your ad can be a single line for each part of the formula or it can be 
multiple lines. Great for writing marketing letters and developing flyers.

(Fill in and print)
Your Product or Service: 
Target Market
Reasons for Buying/Participating
Promotion Technique 















 

Attention (headliners, make more than one):




 Interest

Desire

Action 
  • AutoResponder:
  • Call:
  • E-mail:
  • Web Site:
  • Other: