We came up with a neat little cheat sheet to help
you identify your target market to match your
product or opportunity. Once you've indentified
who your target market is then writing an
effective ad becomes easy.
eMarketing Triangle Formula and Cheat Sheet
We made a simple easy to follow formula and form for writing ads.
The Marketing Triangle
First let's review the Marketing Triangle. All elements of the triangle must
be in place or you marketing efforts won't work. Try it, remove one of the
elements and imagine if you would what the outcome would be.
Marketing Triangle Key Elements
-
Customer/Recruitment
-
Product/Opportunity
-
Promotion
Customer and Recruitment-Target Market
Who are your perspective customers and distributor's? One needs to identify
who want's their product and who want's to work for you or your company.
No problem! Just go to the next part of the Marketing Triangle and start
"brainstorming" the possibilities.
Product and Opportunity - Reasons for Buying or Participating
Who and why does someone need what you have to offer? If you sit down and
start jotting ideas on a piece of paper you'll be surprised at what you come
up with and you'll know if what your doing now is working or not and why.
Get your product in the right market! If you have an opportunity to promote
are you offering it in the right format or area of consideration.
Promotion-Advertising Tools or Methods
Once you have determined who your market is and
why they are your market. Then it will make the last part of
the Marketing Triangle easier to implement. And this is the funnest part
to implement because if you did your homework right then promotion becomes
easy and you should see results.
After you have determined your target market and reasons to participate the
next step is to come up with an d and with a promotion technique.
Using the well known AIDA formula.